This US-based Tech Start-Up went from spending $600K in nine months on third-party recruitment fees to just $40K in two years, leveraging their OWN EMPLOYEES.  And, how this simple change allowed them to increase employee engagement and add FUN to the company culture.  Want to know how?  Download the Case Study now to find out the exact process they implemented.

Reaped the Rewards of Employee Referrals

“In working with Theresa directly for 4+ years, she was focused and accurate in assessing current talent, fully engaged with leaders in understanding future talent needs, and showed innovation and creativity in brainstorming and executing on a strategy to address the gaps. This also showed in her approach to recruiting top talent through multi-pronged approaches with a keen focus on how to harness the power and value of the current employed team via employee referrals and related programs.”

- Jude Knipper, Vice-President, Corporate Accounting


Every time I tell my colleagues employee referral is the best way to recruit and hire talent, I’m met with a “deer-in-the-headlights” look.

But what if told you that employee referral helps you hire 50% quicker and enjoy 25% more profits?

What if I said that companies who have a strong employee referral culture see 70% higher retention rates?

And I’ve successfully implemented employee referral programs at companies of all sizes, from start-ups to Fortune 200 companies across all industries.

The truth is, it’s been around since at least 55 B.C., when Julius Caesar offered his soldiers a third of their annual pay for getting people they knew to join the Roman army. 

That’s why I’m giving you a detailed look into how I helped a growing tech startup slash their spending on recruitment from $600,000 to $40,000 and reallocate their budget towards their employees and company culture.

Why am I encouraging employee referral when I could make a lot of money as an external recruiter?

Well, I wouldn’t be a great business partner if I didn’t tell my clients about all the ways they can attract the best and brightest.

I want you to improve the way you hire talent for the benefit of everyone involved: executives, managers, employees, new hires, and the industry as a whole. 


I want you to improve the way you hire talent for the benefit of everyone involved: executives, managers, employees, new hires, and the industry as a whole.  This is the first step in completely leveling up your hiring game.

Hi there, I’m Theresa Nordstrom...

I’m a Senior Human Resources Professional that’s passionate about helping hiring leaders attract the best and brightest talent. 

Over the past 20 years, I’ve had the opportunity to work with a diverse group of companies including big box retail, construction, food manufacturing and technology start-ups. 

My last in-house role was as Vice President of Human Resources for a technology start-up that was one of the top 20% fastest growing companies in the US. There I worked side-by-side with the CEO and team to mature talent and ultimately position the company for an acquisition worth $80 million.

But that doesn’t paint the whole picture. 

I dig deep to make your company’s culture stand out from the rest. Beyond a salary and benefits, what can you offer candidates that will make them apply to work there, and if they get hired, want to stay for years to come?

I go through a step-by-step process to discover what makes an ideal candidate tick. What are their short and long term goals? What are they, brilliant at?

I’m genuinely sick of how bad the hiring process is at most companies. Sure, there’s a lack of talent right now across many industries, but companies are also leaving a lot of talent “on the table” with poorly executed hiring campaigns.

That’s why I completely immerse myself in acquiring and engaging top talent for companies just like yours.

I’ll be honest though - my style isn’t for everyone. Some people have told me that I’m too creative or bold for them. I tell them, well, if you want to stick with the same old same old, then you’ll keep getting lackluster results.

Getting creative and bold is the only way to break the mold.

It’s time to let go of traditional recruiting methods and embrace a new way forward.

So what do you say? Are you ready to attract ideal candidates for all of your job openings?

This is the first step in completely leveling up your hiring game.

We Now Have the Best Team Ever!

“During a period of rapid growth and change for our company, we used a number of local and national staff augmentation and recruiting agencies to help us source talent to meet our needs – with mixed results. It was not until partnering with Theresa that we were finally able to assemble a team capable of getting us to the next level of growth and maturity. Theresa’s unique talents permit her to connect with management and understand where we were headed, what challenges we faced and how to locate high energy and capable professionals to join our team. We now have the best team ever at this business and Theresa is the reason for this.”

- John Jenkins, CEO at Benaissance


Does this sound familiar?

  You’re using an external recruiter who’s costing your tens, or even hundreds, of thousands of dollars

  You’re posting a bunch of job ads on platforms with varying degrees of success 

  Turnover is high so you’re spending too much time and money on hiring again and again for certain roles

Well, if that’s your current reality, it doesn’t have to be this way.

By leveraging employee referral, you can minimize or even eliminate the hiring headaches that plague you.

How would that change your life for the better?


I have been using this secret for years and it's made me one of the most maverick recruiters around.  I want you to know how it's done so you can implement this too!

“Working with Theresa has been a game-changer. She has taught me so much about writing postings from a completely different angle. She has a way of getting the passive job seekers & even the straight up "I'm not looking to change jobs" people, ears perked up and wanting to find out more about an opportunity. Not only has she helped me increase the quantity of our candidate pool but more importantly the quality.
In my opinion, culture fit is just as, or possibly more important than their skill set. She taught me how to write postings that hire to our culture and how to be frank about what the job IS and is NOT. This has saved so much time in getting the right people to say "Yes" and weeding out those that would not have made it through a pre-screen. She has been a breath of fresh air and the contagious energy I needed to bring in more, higher quality candidates that took less of my time to get in front of the hiring managers.”

- Kay Krivolavek, Human Resources Manager at RealmFive Agriculture

"Theresa Nordstrom Your one job posting and follow up I received has caused an awakening in me. More thanks to you than I can ever say!"

- Tracie Johnson, Human Resources at Louisiana-Pacific Corporation

“Theresa has delivered value add and powerful talent solutions to my clients! She has the ability to quickly understand a client's business landscape, identify talent gaps and deliver compelling people solutions and employment branding messaging to attract, identify, acquire and retain diverse talent that typically may never apply through an ad. Her unique ability to connect with and deliver top talent to organizations has consistently proven successful measured by increased organizational effectiveness, increased employee engagement, business results and profits.” 

- Carol Ann Mlsna, Chief Talent Officer
Strategic Talent Management Consulting

“I have worked with Theresa on multiple occasions and there's one thing that she is able to do regardless of the organization. She has the ability to convey the essence of a role to prospective candidates in a highly attractive manner and drive conversions. If you are looking to significantly cut recruiting fees by hundreds of thousands of dollars, implement an Applicant Tracking System (ATS) or effectively targeting candidates through dynamic job description advertisements Theresa is your goto person.” 

- Katie Lenie, Chief Financial Officer LinenMaster

"Hi Theresa, Just wanted to drop a note to say how much I appreciate the time you spent with me on the phone Wednesday. It was awesome, thought-provoking conversation. I had a great time sharing my notes with my boss. I am going to work on the applicant tracking system - your description of that is very enticing. Excited to get going on one of those. Thanks again" 

- Brooke G

"Theresa knows her stuff! She is a valuable partner to have in helping build and find talent. She knows her stuff. I would highly recommend."

- Colleen Shannon